Are You Opening a New Business?
As a new business owner there are many things you need to take into consideration when deciding what type of outdoor sign you want to represent your business. For example, should your sign be illuminated or not, what size, materials, color, or wording should be used? How important is this decision? It will be one of the most important decisions that you will make as a new business owner. It will directly affect your customer's impression of what kind of business you are, and ultimately affect your cash flow. How has this been proven?
What Statistics Show:
One recent study discovered that 49.7% of consumers (your potential customers), have driven by and failed to find a business because the signage was too small or unclear. The same study also found that 29% of American consumers reported having been drawn into unfamiliar stores based on the quality of its signage and that 34.5% have made quality assumptions about a business based on the appearance of their sign.
Here is the Point: Business, especially new starting businesses (YOU), will heavily rely on your outside sign for people coming through your door and money in your pocket. But this is where some new business owners have made a devastating decision.
Don't Make this Mistake:
Due to overall under-budgeting of their project or of their sign budget, they choose to cut the amount of money they will invest in their sign drastically and purchase a sign that cannot be noticed by customers and believe that everyone will know that they exist. Their logic behind this is that they will get by with that cheap sign for now and later, when business is booming, they will invest in a better looking sign. If you need convincing that this method doesn't work, just drive down any main business strip and look at the business that have closed. As you will see most have poor to embarrassing signs. Their signs didn't help bring customers in the door but actually helped put them out of business. Don't make the same mistake as many failed business owners have made.
Allow us to Help:
Give us the opportunity to help you invest in a sign and advertise your business and we promise that we will do everything we can to keep your cost low but provide just the sign you need to help get your business on its way.